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How to Explain Results From the Internet
A guest post by Brian Whalley. The crux of a great online marketing campaign is being able to demonstrate the value to the business at the end and the success that resulted. In particular, it can be...
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4 Ways to Show Interest in Your Buyers: Lessons from Bono
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of...
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Marketing Smarts Podcast: Lou Imbriano on Teamwork, Positions of Power & the...
For this, the maiden voyage of the MarketingProfs’ “Marketing Smarts” podcast, I had the chance to speak with Lou Imbriano, former CMO of the New England Patriots and Gillette Stadium, and author of...
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5 Ways B2B Marketers Can Think (and Act) Different
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they...
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‘What I’m Thankful For’: 45 Friends Weigh In
What are you most grateful for in 2011? That’s the question I asked a bunch of friends, colleagues and one wubby (work hubby) last week. They are the people I’ve been grateful for this past year. They...
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Marketing Smarts Podcast: Have You Killed an Innovation Today?
A few years back, I was attending a conference, and it seemed like every time I turned around, I heard someone touting the benefits of—and dire need for—innovation. “We’ve entered the age of the...
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Why the 5 Pillars of Online Marketing Matter Now More than Ever
A guest post by Dan Mckee of Sparkplug Digital. When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on? From time to...
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Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel]
Both classic and hilarious moments are in this video blooper reel that sprung from our Take 10 Author Series—exclusive, 10-minute webcasts with leading authors in marketing and business. These...
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Captain Inferno’s Thought Leadership Lessons
When I interviewed Mark Levy for this week’s episode of Marketing Smarts, he told me the story of a client named Bill Treasurer, also known as “Captain Inferno.” As Mark recalled, Bill came to him as a...
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Have You Had Your Daily Dose of External Reality?
I met Mike Troiano, this week’s guest on Marketing Smarts, through my friend Rob about two years ago. (Rob is president at Holland-Mark, a marketing strategy firm where Mike is a principal.) I was set...
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The Transformative Power of Keystone Habits
“Some habits matter more than others,” Charles Duhigg told me during this week’s episode of Marketing Smarts. Duhigg recently published The Power of Habit, a book that explores the science of habit...
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Where Are the Social Businesses?
While discussing “social business” with Amber Naslund and Matt Ridings during this week’s episode of Marketing Smarts, I asked if they could give me some examples. Which businesses (not among the usual...
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Five Things I Learned Recording Marketing Smarts Live in Seattle
On March 28, 2012, for the first time, we recorded the Marketing Smarts podcast live in front of a studio audience (well, the audience seated in the foyer of the Seattle Art Museum). The event was the...
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Eight Business Tips From the Co-Founder of a Multimillion-Dollar Company
I’ve been lucky to work with the co-founder of an Internet marketing consultancy that hit the Inc. 500 this year. Five years ago, he ran a zero-dollar company with two buddies. Now, the company does...
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C-Level Exec, Improve Your Brand Image by Using Social Media
I immediately thought of singer Billy Joel’s classic song, “A Matter of Trust,” when I read the findings of a study that revealed the ever-growing importance and need for C-level suite folks to use...
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Your Lead Problem Is Really a Leadership Problem
Marketing generates leads. Sales ignores them or only acts on a fraction of them. Marketing complains that Sales cherry picks and (excuse the mixed metaphor) leaves money on the table. Sales complains...
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Sales Should Report to Marketing
For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!). However, we came fairly close to being controversial on July 10 when the...
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How Large Brands Can Scale Social Media [ebook]
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing. At the enterprise level, consistent engagement on social platforms is often considered too...
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Beyond Segmentation: Aim for Engagement Marketing
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs? Increasingly, consumers demand offers, outreach, and an...
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B2B Marketing: Our Shared History and What’s Next [Video]
Last week at the incredibly fun, incredibly energizing, incredibly incredible MarketingProfs B2B Forum, a major theme was innovation. I don’t think I’m overstating when I say that last week’s Forum was...
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Be Passionate About Your Work (Even If That Makes You Irrational)
In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to...
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Eight Misconceptions About Working From Home [Illustrated Slide Show]
The uproar of the infamous Yahoo memo from CEO Marissa Mayer regarding its remote workers got us thinking about misconceptions about working from home. MarketingProfs boasts a remote workforce, so we...
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Should You Reinvent Yourself?
One of the reasons that I wanted to interview Steven Bushong, SVP Marketing Operations at the Disney ABC Television Group, for the Marketing Smarts podcast was that he has had such an interesting...
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Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back
When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been...
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Announcing the MarketingProfs Bright Bulb B2B Awards
Business-to-business (B2B) marketing is a vibrant place to be these days, isn’t it? Today’s B2B marketer has more tools, tactics, approaches, and choices than ever before, and that’s led to what we...
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Announcing the WayBack Marketing Series: Startup Strategies From Today’s Best...
This is the first article in a series that focuses on the critical strategies today’s most successful marketers use. But in a twist, we go back in time. Back to when they got started to uncover what...
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Choose Your Marketing Adventure: Rohit Bhargava on Learning About Consumer...
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B...
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Six Features Marketers Should Consider When Evaluating a Mobile App
Every marketer tries to take a data-driven approach to his or her marketing efforts. To do this effectively, a significant investment must be made in tools and platforms that provide fast access to the...
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MarketingProfs Celebrates the Brightest B2B Marketers of 2013
MarketingProfs yesterday announced the winners of its first annual during an Oscars-themed ceremony held on the first day of its annual marketing event, the B2B Marketing Forum. The B2B Bright Bulb...
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Protect Your Business From the Big-Data Demon
As Halloween looms over us, vampires, horror-movie slasher Jason, and curfew-less kids aren’t the only villains you need to worry about. This year, to score quality leads that turn into opportunities,...
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